Blar i NHH Brage på forfatter "Krogstad, Torbjørn Furu"
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Differentiation of secondary brand benefit associations : Are preferred brands any different?
Ellefsen, Bettina Therese Rognås; Krogstad, Torbjørn Furu (Master thesis, 2014)The brand management literature focuses on differentiation of brand benefits. However, associative network theory has taught us that associations do not have independent meaning, but receive its content from surrounding ...